It's costing more and more to buy ads on popular keywords
What is driving Google's profits? The high prices they charge for search keywords.
They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear:
Business Week reports that on the day of the earnings announcement, Google CEO Eric E. Schmidt told analysts: ``There does not seem to be price resistance'' from advertisers."
Maybe search marketers will start to pay more attention to the value of organic search engine optimization after seeing the OneUp Web study on the exponential jump they can expect in traffic and conversion rates when they make it to page one in Google's organic search.
And the cost of organic search engine optimization is way less.
Wouldn't it be a lot more fun to hear your own till go ka ching?
