Depends which side of the blog you're on, may be the answer tothat question. Ask Dan Rather and Eason Jodan and they'll no doubt say nightmare. The Kryptonite fiasco was another nightmare.
But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the media for mentions of the company name or product. (For media read Internet)
We all know that the vast majority of people are on the Internet now - they turn to the web for information, news and interaction with peers.
The PR playng field has changed. PR practitioners need to learn the new rules. Blogs and RSS feeds are the hottest Public Relations strategy for 2005.
The blogosphere, however, works both ways. More and more C-level executives have started to write their own blogs to help to humanize their companies - something a press release can rarely (if ever) do.
