Scoble's RSS rant has created a bit of a stir. He posted about marketing and RSS feeds saying that iof you are a mareter and you don't use RSS you should be fired. Well, maybe not fired - but certainly made to discover why RSS is such an important web content tool. (I believe in 'hat, don't hit') Yesterday I ripped the head off of a coworker. He works in marketing on a major Microsoft product. I'm not going to identify it or him. He called me yesterday and said: "Hey, Scoble, we've done a fun site but no one is linking to it." My first question? "Do you have an RSS feed?" and That demonstrates an utter cluelessness about how hype gets generated. If you don't have RSS, how will anyone who is a connector build a relationship with your site? His makes some telling points about why any website that is part of a marketing plan should be using RSS. But some disagree. The main point of contention seems to be that not enough people know about RSS. So even though early adopters and thought leaders DO know about them, we should ignore them and wait till the majority are on board? I think not! Andreww Hallam says he feels that one of the main points of Scobel's rant was missed by detractors "If you don't have RSS, how will anyone who is a connector build a relationship with your site?" By not using RSS you're preventing an influential group of connectors from spreading your message. | 
