Although the hype about blogs is growing almost as fast as the number of people blogging, many business bloggers find it is not the pot of gold they thought it would be.

In a recent interview Stonyfield Yoghurt Blogger, Christine Halverson said that the traffic from their blogs was variable and unless it increased they may shut down the blogs.

Should you blog only for building relationships or do you expect the blog to have an ROI?

Marketing Sherpa ferreted out a real estate blogger that is getting hot sales leads from his blog. 

Their 7 tips for successful blogging should be read by anyone considering a corporate blog

It's only open to public view till March 18th so get right over there.

The BTI Communications blog that was used as a case study at Search Engine Strategies in New York last month is also getting excellent search results and traffic.