It's very apparent from Greg Jarboe's comment on the top stories out of SES that Yahoo! knows how to use online PR to beat the drum. Yahoo's actions this month were a perfect blend of traditional PR strategy combined with online PR and optimized press releases. One of the best ways to generate media interest is to release your news in tandem with an event you know the media already has a strong interest in. What better time to release two search related news stories than just before the Search Engine Strategies conference? Jerry Yang, co-founder, Chief Yahoo and Director of Yahoo, was interviewed by “search engine guru” Danny Sullivan as the opening keynote at SES and all the relevant media interested in search mareting were there. Perfect timing! Yahoo! Introduces Search Developer Network An excellent example of using PR, the News Engines and search marketing. Greg reports that 87 out of the 198 top stories in Yahoo News about “Search Engine Strategies” – and 200 out of the 316 top stories in Google News for the same term – mentioned Yahoo! Smart PR moves.They deserved all the media they generated. | 
