Excerpt from: Website Content Strategy
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| April 15, 2005 | | Excellent PR Conference in San Francisco this week | I flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference. I have never been to this conference before and I met some great people. So just the networking was very worthwhile. Joan Stewart - the Publicity Hound - was there as a speaker too. We spent an hour talking about blogs, RSS feeds and the power of keyword research. It's like looking for the mother lode of gold and missing it by an inch. Example: Only 4000 people search for news release and 26 000 search for press release. it is all in the words and the strategy. Build yourself a content strategy - it pays off. Get the Content Strategy Workbook here | | | |
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