Marketing needs to learn how to implement online elements and track the metrics
CMO magazine reports that the role of the CMO is changing according to a research project by CMO Partners and executive search firm Spencer Stuart. They interviewed more than 350 CEOs and CMOs.
Their primary conclusion: The role of the CMO must expand.
One of the areas identified is Internet marketing. Many CMOs do not yet have their wits around what makes up an effective Internet Marketing Strategy and how to best to include these elements into their overall marketing plan
We do a briefing on Internet Marketing strategy for CMOs in the LA area. Watch this blog for the online version over the next several posts.
The CMO Council event "Take Marketing to the Max: How to Skill, Scale and Score with the Web" showed just how much Internet Marketing Strategy has matured.
