Excerpt from:  Internet Marketing Strategy
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May 05, 2005

Small Business Internet Marketing Plans Include Blogs

HP Study shows growing adoption of blogs as an Internet marketing strategy

Ten percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.

Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during Small Business Week 

 When you consider that not quite half of the small businesses surveyed even have websites, the fact that 10% are including plans for blogs is pretty remarkable.

And Anita notes that as blogs proliferate it will be harder and harder to get those good search results without optimization.

Learning to write with the search algorithms in mind is a skill every blogger should master.

The results we got with the BTI blog show just how important SEO writing can be.

by Sally Falkow
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