"Scoble, why are you being such a shmuck about RSS?"
Because not having an RSS feed is a genetic marker for a lame site. WebPro News
Robert gives three excellent reasons why omitting RSS as a content syndication and delivery method is a fatal business error:
RSS buttons announce to your visitors that you have fresh content available on a regular basis. Without RSS you let them know the site is static
Since the people using RSS feeds are the early adopters and influencers, no RSS button tells them right away this site has not figured that out yet. And they won't be back.
The 'give us your email in exchange for content' model is losing its effectiveness. We have enough junk in our inbox.
RSS adoption is growing fast. Sites owners and marketers have to keep up.
Don't drop your email campaigns - 90% of your visitors still prefer email. This is not a case of using one or the other - they're very different mediums.
But if you want the 5% of your visitors who are heavy influencers to keep reading your content - offer them RSS feeds.
And if you are in an industry where your market is predominantly made up of early adopters, RSS is essential.
