There has been much speculation about whether you can measure the effectiveness of RSS.
Rok Hrastnik's presentation RSS works: hard metrics for RSS at the recent Syndicate Conference in New York put that one to rest. .
One of the case studies he chose was the BTI blog.
Expansion Plus started working with BTI back in August 2004. We suggested a blog as a way to achieve online and search engine visibility in the face of stiff competition.
