RSS puts new demand on content creation and messaging
Ever see a comment and think "Rats! I wish I'd said that?"
"Understanding your customer’s content requirements is tougher than the technical challenges associated with syndication.
It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot live without - and that’s the objective.
This challenge is at the heart of *all* content challenges, but with syndication it’s particularly more important because RSS is truly an “opt-in” medium.
If a feed is not useful, the subscriber will leave.
