There are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.' Institute of Public Relations Efforts to establish and maintain a company's image with the public. Investor Words PUBLIC RELATIONS is a form of communication primarily directed toward gaining public understanding and acceptance. Learn That
Consumers today want to know more about the company they are dealing with or working for. Since the majority of people use the Internet to find their news and information now, learning to use the new online communication tools to 'establish and maintain mutual understanding' 'gain acceptance' or 'establish a company's image' is a must for PR practitioners. PR is first and foremost a communication technique. It is about finding the right audiences and communicating to them. The recent spate of corporate scandals has made people aware of ethical and social issues.They want to be reassured that the companies they are doing business with share their values and concerns. With the growth of blogs and other consumer generated media, people are online and they are talking to each other. It's having a major influence on your public. And now we have the opportunity to participate in, and monitor, these conversations. RSS can help you do both RSS can syndicate your content and help you to reach a wider audience RSS can deliver your message in a way consumers prefer - no spam, and they are in control RSS can feed your news data directly to journalists RSS can assist you to monitor online conversations and mentions of your company or product RSS can increase your search engine visibility - now an integral factor in brand awareness | 
