New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.
RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.
57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being driven by reduced email marketing effectiveness and growing consumer advertising backlash.
Even if it's something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have, says this report.
We have had excellent results with this strategy. Not only does it get a wider distribution for your releases it increases your search engine visibility.
