Steve Rubel on Google's refusal to speak to CNet for a year raises good points about how vital it is to respond. And that includes bloggers.
David Berlind at ZDNet said it very clearly in this post PR and blogs.
But if the PR community doesn't also reinvent itself to keep pace with the media revolution by responding to the fact checkers on blogopshere time, it will leave those writers with no choice but to take more chances. I don't know about you, but if I were a PR professional, I sure wouldn't want to be the guy that blew that one opportunity to contain the story that snow-balled into a disaster for the company I represent.
