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Internet Marketing

Internet Public Relations

Social Media and Search Engine Optimization (SEO-PR) Training

We simply can't ignore social media tools any longer when we're creating communications campaigns. They're too ubiquitous . . . and too powerful

Yet a recent study in the UK showed that almost 80 % of PR firms have no digital PR or social media services.  US PR professionals are catching on fast, but many conpnaies and agencies are not yet up to speed on SEo, digital PR and social media.

Online visibility is becoming an important part of a business' overall marketing plan. The radical shift to the Internet for news and information has made being found online one of the most valuable goals in marketing and PR today.  These hands-on workshops will give you the skills you need to create, implement and measure a cost-effective social media plan, step by step. 

Here are just a few of the inside techniques you'll cover in this intensive one-day workshop:

  • Learn how to monitor your reputation online, starting today
  • Discover how to set up a measurable, accountable social media program
  • Identify and track top blogs in your industry–––and decide the best time to join in the conversation
  • Acquire the techniques for placing the right messages on leading social media outlets, like FaceBook, del.icio.us, Digg, and YouTube
  • Harness the power of corporate blogs and podcasts (including critical insight on who in your company should blog and who should not )
  • Start using the latest Search Engine Optimization techniques to supercharge the visibility of your website and press materials
  • Find out the smartest (often ignored!) features of a social media newsroom

In house and Agency Digital PR and Social Media Training Programs

Because the Net is a new and very different technical medium, many companies have felt more comfortable outsourcing their SEO, digital PR and social media work. 

If you are looking for SEO/PR, Online PR and social media training for your agency or inhouse team, we can help you learn the basics of SEO and the advanced digital PR and social media techniques that will give your PR campaign a boost.

The classes are taught by Sally Falkow, one of the recognized experts in the SEO/PR and digital PR field. The material is based on her extensive experience, Expansion Plus and PRESSfeed case studies and the information in her books, WebSense: effective internet marketing strategies for entrepreneurs and The Power of Good Content.

SEO-PR Basics
One day workshop

  1. The Shift in Media Consumption
  2. How Search Affects Your Bottom Line
  3. Getting Found by the Search Engines
  4. How to Audit Your Website:
    • Keyword Research
    • Competitors
    • Content Strategy
    • Meta Tags
    • Home Page Content
    • Interior Pages
    • Inbound Links

Advanced Social Media and SEO PR
One day workshop

"Excellent workshop." Los Angeles Metropolitan Tranposrt Authority

  1. Content Strategy
  2. Content Syndication - what it is and why it makes such a difference
  3. Social Media - what it is and how to use it:
    • Blogs
    • RSS Feeds
    • Optimized Press Releases
    • Social Media Press Releases
    • Social Bookmarks and links
    • Social Networking - MySpace, FaceBook, Friendster
    • Podcasting
    • Video
    • Tagging

Monitoring Your Online Reputation
One day workshop

  • Identifying influencers in your space
  • Keywords you need to monitor
  • How to set up feeds to gather the content
  • Evaluating the content
  • Monitoring Services and tools

Call Doug to arrange your Social Media and SEO-PR training session     626 793 4911