Online PR And Branding Depend On
A
Website Content Strategy
A brand is built with public relations.
Every interaction you have with your public either builds or damages
your brand. Branding online is even more important where the interaction
takes place through your website. An online PR strategy can help to
build a website that gets great search engine visibility and builds
your brand click-by-click.
The
basis of good internet public relations is a comprehensive website content
strategy based on keyword research
The
POWER Branding formula >>
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Search
Engine Visibiity for Small Businesses
There
are five powerful elements that enhance branding - and they work just
as well online as they do in the real world.
Five-step
search engine visibility program for small businesses>>
A
year ago Google changed the way they display search results. It's called
Universal search. They dislpay images, video and news content on
a search results page and studies whow that these items are clicked
more often than website listings..
With
the change to Universal or blended search, it's vital to know where
and how to distribute your content and your message online.
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Online
PR and SEO PR workshops
The way people
perceive your brand today is strongly affected by how you appear on
the Internet. 60 percent of mericans say they can judge your company
values by your online presence.
Online PR and
SEO PR are no longer interesting concepts - they have become vital skills
for any PR professional.
In conjunction
with Expansion Plus, one of the leading Internet marketing and PR agencies
in the US, Sally Falkow offers webinars and one-day workshops that get
you up to speed on new media PR trends and techniques.
There have been
some spectacular mis-steps as companies and agenices venture into online
PR. "Know before you go" has long been the watchword
in PR - online it is more applicable than ever.
Don't be the
next online disaster. Learn the rules of online news, content syndication,
social networking,, blogs and RSS Feeds..
Read
more about SEO and Web PR training>>
Are
you ready for 2009?
Cost
Effective Strategies for the New Year
Webinar
Jan 6, 2009.
Speakers: Sally Falkow,
Social Media Strategist, Thom Brodeur, VP Global Strategy, Marketwire
Register
now. Space is limited
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A
strong and recognizable brand increases customer retention and loyalty
Branding
is created with consistent communication. In today's economy it's
more important than ever to stay connected to your cusomters.
In
our fast paced world so much communication is happening, both online
and off line, that it's hard to control it all. A branding strategy
helps to focus on all five of the elements needed for good internet
public relations.
What
is Branding?>>
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How
does your website affect branding?
So
much of our interaction with prospects and customers is online now -
emails flying back and forth, email marketing campaigns, online ads
and newsletters, pay per click campaigns and website content. 77%
of Americans are getting their news and information online. A recent
report from the Pew Center for Research shows that the Internt has overtaken
newspapers as a source for news, both national and international.
It's
more important than ever to make sure you have a cohesive website
content strategy behind your online PR, one that will align
all your communication and focus your branding efforts.
More
on website content strategy>>
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Search
Engine Visibility and Brand Perception
Research shows that 80% of all traffic
is coming via the search engines. The best way to increase your search
engine visibility is to add good content to your website. Well
written press releases and articles optimized for the search engines
add relevance to your website.
Internet
users regard the companies displayed on the first half of the first
page of a search result as the major players in that field. A
good search result is a powerful online PR and branding tool.
80% of all the business created by a search goes to
number 1, 2 and 3 on the first page of the search results. Yet
few business owners know how to get their sites onto page one - and
they don't know what their best key phrase is.
You need to
know where your market is online, what they are searching on and how
to reach them. Optimized content on your website, in the news
engines and syndicated on other websites boosts your online visibility.
Syndicaiton is one of the best SEO strategies you can employ.
Really
Simple Syndication>>
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Optimized
Press Releases
Another way to increase your search visibility fast
is to use the technique of optimizing your press releases. Recent
research revealed that the Internet News Engines are the number one
choice for news in the 18 - 54 year old age group. Even loyal newspaper
readers now go to the Internet for their news - they read the paper
as a leisure activity.
If you want hot prospects
who are actively searching for your information, ideas, products or
services to read your press releases, they have to be optimized
and on the first page of the News Engine results for your topic.
More
on Optimized Press Releases>>
Read our case studies>>
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The
Majority of Americans are Online
Your prospective
customers, clients, suppliers and employees are checking you out on
the Net. Even journalists go to your website before they speak to you.
With over 8 billion web pages on the Internet today, your site must
meet their needs - and fast.
If you're not
getting results and ROI from your website, go back
to square one and create a website content strategy to improve
branding:
- Decide what you want from the site
- Focus on the user and their needs
- Make all the content a strong brand enhancer
- Measure, analyze, strategize and optimize
- Make the site meet the needs of your users.
- Watch your traffic stats - do analysis of the traffic
and visitor behavior
- Use this data to tweak your content
Web analytics and online branding
are proven business practices that get results. With
information gathered from the site, you can create a strong website
content strategy that will raise your conversion rates and
ROI.
Case
study – see how branding helped one company in the construction
industry turn around after the dot com crash in Silicon Valley.
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