"If
there's one constant in digital media, it's change. Every
12 to 18 months the landscape expands."
Distributed
influence:Quantifying the Impact of Social Media - Edelman
The
social media landscape is new and exciting. It offers
many PR opportunities, but it is also full of potential
landmines for those who are not familiar with the territory.
A year ago Twitter was not even considered as a PR tool.
Now the Wall Street Journal calls it a mainstream marketing
tool and everyone wants to know how to use it.
Staying
current with the changes means constant reading and learning.
The
PRoActive Report is a report that covers
public relations trends in new media.
The
October issue is about Twitter and Micro PR.
Each
new issue will guide you through one aspect of social media.
I will give you insider information from trusted experts
about the trends, the latest research and some successful
implementation case studies
The
report covers:
- PR
opportunities and challenges presented by the trend
- A
'how- to" section on implementation in a Public Relations
strategy
- An
overview of the tools PR professionals can use
"I
was very impressed by the quality of this report - definitely
a resource PR professionals can use to get up to speed on
new media."
Brian
Pittman Content Director, Bulldog Reporter.
What
you get:
Each
of the 10 issues includes
- An overview of the subject
- Research studies on the subject and its value to PR
- Interviews with researchers and experts in that field
- These interviews are available as podcasts
- 30 minute Webinar once a month
First
Issue - Online Reputation Management
The
first issue was released on November 16th 2007 in New York
City at the Advanced PR Technology seminar hosted by Bulldog
Reporter's PR University.
Each
subsequent issue comes out on the 20th of each month.
The first
issue is available at no charge
Get
your complimentary copy by signing up using the form in
the left column.
"I
use the PRoactive Report for teaching my students at graduate
level. The proactive approach to online public relations
has helped me explain to them what they need to know about
online reputation management and online PR. I recommend
that you explore these issues further by regularly reading
the PRoactive blog."
Mato Brautovic, Ph. D University of Dubrovnik, Department
of Mass Communication
Some
topics coveredim 2008
The
Power of Online News
This
research for this issue covers shifts in media consumption
and the study by Bulldog Reporrter and TEKgroup International
Inc on how journalists are using Web 2.0 tools. It
also has data from the survey conducted by MarketWire and
Brodeur on how blogs and new media are influencing the news.
The report will show you how to write your releases so they
get high visibility in online news sites like Yahoo News
and Google News.
This issue covers
the history of online news and news search, the rise of
blogs and how media relations is changing in the Internet
Age.
Interview: Rebecca Lieb, Editor
in Chief ClickZ Network and Search Engine Watch
Search
and PR
One of the areas
PR practitioners need to understand is search. News
search is a critical component of media relations in the
21st Century. Universal or blended search results
- when a search engine displays results from websites, articles,
news releases, images, videos and blogs on the web search
page - puts search right in the center of PR. Making
the most of your digital assets becomes a PR activity.
You will also receive
a copy of my e-book WebSense
as a bonus (value $79)
.
Subscription
Cost:
From
January 1, 2008 the subscription cost is $149
a year.
If you need a
guide to PR in the Internet age get the PRoactive Report
every month
For less than
$15 a month you can get in-depth coverage and insider secrets
that can help you get up to speed on social media and the
latest online PR trends.
Remember,
you can request the first issue free of charge Use the form
in the left column of this web page
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