![Expansion Plus [+] Internet Marketing and PR](img/ep_header.jpg)
INTERNET MARKETING STRATEGY
Search Engine Visibility and Online Brand Perception Are Vital For Business Success Today
The Internet has changed the way we reach out to our market. It's no longer the company who is looking for the customers - potential customers are online, actively searching for the best place to find the product or service they want.
What do CMOs want in an agency?
More than a third of marketers are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing, pull PR and interactive advertising. Source Sapient
Sally will be speaking on Storyteller Marketing at Search Engine Strategies,
Chicago Wed December 10th 2008
Need help with your digital marketing/PR and Social Media Strategies?
Give Doug a call on 626 793 4911 for an analysis of your push/pull marketing and PR actions
SEO-PR and Social Media Training
The explosion of consumer- generated content and the desire for interaction with 'people just like me' have made constantly updated, fresh content a vital component of any website.
According to Forrester Research more and more marketers are adopting social media programs. Providing this fresh content and interaction in social media sites takes time and an understanding of rules of this new medium.
Every business, PR department or agency needs to get their wits around the new rules of Web 2.0, social media and SEO PR. Because the Net is a new and very different technical medium,until recently many companies felt more comfortable outsourcing their SEO and social media work. According to MarketingSherpa, 74% of companies now prefer to use in-house resources for search and social media marketing.
Need to get your team up to speed on SEO and social media?
SEO PR and Social Media training>>
Search Engine Visibility
If your website does not show up when they search, you don't get the business.
Being on page one in the search engines, online news sites like Yahoo! News and Google News and getting coverage in blogs and social news websites has become an essential part of a successful Internet Marketing strategy today.
One of the fastest ways to raise your online visibility is to use optimized online press releases that are syndicated in feeds. This can get your content onto page one for your keywords in Yahoo News and Google News - within 24 hours!
- Download the whitepaper on optimized press releases >>
- Need help with your Internet marketing strategy? >>
With over 8 billion web pages on the Internet today, search engine visibility is vital if you want your site to be a successful online marketing tool.
Online brand value is based on perceptions - and your search engine visibility affects how your visitors relate to your website. Is your website shaping up?
- Get a free analysis of your website’s search engine visibility >>
Natural Search Results Yield More Leads
Only 26% of searchers click on Google's sponsored links. The figure is 39% across all search engines. The eyetrack study clearly shows that search engine visibility in the natural results is twice as valuable as a sponsored link or an ad.
The OneUp Web study shows that when a website appears on the first page of a Google search result, they can expect exponential increases in traffic and conversion rates.
You can get more viewership and more click thrughs from organic search results than you can with pay per click ads.
If you're not getting results and ROI from your website, you need an effective Internet Marketing Strategy to build up your search engine visibility and brand perception.
