The subject of character blogging has reared its ugly head once again.
As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.
This comment Amy's blog posts about the Panasonic debacle pretty much says it all:
If Tosh Bilowski had simply been a pseudonym for some engineer at Panasonic who was passing on authoritative info I wouldn’t have blinked. But the guy doesn’t even exist, and Panasonic wasn’t up front about it.
Before you launch a blog take the time to really think it all through.
