With all the attention business and corporate blogs have received in the last six months, I figured the readership numbers must be way up.
According to comScore Networks, fifty million U.S. Web users visited blog sites in the first quarter of 2005, up 45 percent from a year ago.
That's 30 percent of the US Internet population and 1 in 6 Americans.
Not surprisingly, bloggers tend to be high income, younger, heavy Internet users. They are interested in politics and technology, lifestyle blogs and blogs authored by women.
If you value this kind of audience, you should take another look at how you could use a blog, or at least be participating in the blogosphere.
