This is a very good article by Naseem Javed.I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check.
The article covers a recent study in which some 10,000 websites of the top businesses around the world were analyzed, stating “the results were alarming.”
I think part of the problem is that many companies still do not utilize public relations basics to online branding.Instead they apply advertising models.
