Excerpt from: Website Content Strategy
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| February 17, 2006 | | Study on blogging and the use of 'human voice' as a PR strategy | The School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human Voice
Here are some of their findings:
People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the corporate website.
People who read a blog will perceive the organization's relational maintenance strategies as greater than those who read only web content.
Sounds like a good reason to blog.
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