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Excerpt from:  Website Content Strategy
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May 02, 2006

SEO: content or meta tags

So Ipiad for my site to be optimized, why am I not getting results?
Mike Grehan of SmartInteractive Ltd, had some very smart things to say about SEO, content strategy and inbound links in Click Z

There's no point in doing textbook SEO unless you have enough great content and the reputation within your community to be a challenger, writes Grehan

And he has some excellent clips from his interview with Matt Cutts at Google to back up his premise.

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by Sally Falkow
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