This article is excellent and ended my writing hiatus...
"This change is permanent: Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond. ... The change is happening now and it will be permanent. RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006." RSS is a great vehicle for online branding. I highly recommend it.
