Grouper, one of a number of YouTube wanna-bes, hit the jackpot when they caught the eye of Sony.
Grouper has attracted a following of millions of fans - and they are not just passive viewers of Web-based videos. Grouper fans are creators of videos that can be shared withothers and downloaded to portable video-playing devices. Source: Reuters via Yahoo News
The acquisition aims to infuse the studios with new ideas and talent for movies, television shows and games, a top Sony executive said.
Analyst comment:
Just as News Corp buying MySpace gave social networking legitimacy, this is a deal that adds huge legitimacy to the consumer generated media space. Allen Weiner, Gartner Inc.
If your PR plan doesn't have a social media component, it's way past time. You need to figure out how you can reach these online audiences and join the conversation.
