 Sally Falkow is an acknowledged expert in Internet marketing strategy - blogs, RSS feeds, online news and social media. A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. . Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations. She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Ms. Falkow currently holds the position of Research Chair. Sally is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards - such as the format for the social media press release. Sally has authored several ebooks on internet marketing strategy and the use of new technology in PR. She has lectured in Communication Theory, Public Relations Strategy and Consumer Behavior at the University level. She is in demand as an expert speaker on online news, blogs and RSS are influencing online PR and marketing | 
