It's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis. Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.
During the week of February 3, YouTube's traffic surged above the combined traffic to all of the television network websites, reported LeeAnn Prescott of Hitwise in February.. This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.
Although you never had to learn how to make a VNR, you might have to learn how to make these online videos. Being able to produce a good viral piece with a video camera or a using a program like Camtasia could put you ahead of the pack. If you are not going to learn to do it, find a social media agency that can produce these ideas for your clients or your company. If you're in the LA area, or you're attending the PR Convergence conference in LA next week, come to the Social Media Club meeting. There is no charge and we'll be talking about these ideas. It's 6 pm - 8 pm Wednesday May 16th at the Universal Hilton. | 
