In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.
Content is definitely king. Stephanie suggests writing articles about your product or service as one of the best ways to add good content. SEO copy writing will not only produce content that is written for the search engines, but also information that gets responses from your visitors. She points out that articles online give you the opportunity to educate your public about your products and services.
The next thing you need is links. One strategy Stephanie did not cover was using RSS feeds to syndicate your content If you have someone who does SEO writing you can add links on the keywords in the articles. When your article get picked up and republished in blogs or other websites those links lead traffic back to you..
She mentions meta tags - another important part of SEO copywriting services. Meta tags are the technical text using the right keywords that get progammed into the page, making it possible for a search engine to find your site when a search is done.
SEO is vital for any business. Good content based on keyword research, built-in links on those keywords in the text and syndicated articles should be the stock-in-trade of a good SEO copywriter. It's a proven strategy that produces high search ranking every time..
Content is the key but there are other factors as well.
There is no point in entering into a debate with the significance of content in a website. You need unique content to draw the attention of visitors. However there are other factors in seo as well which helps to get more traffic. Page Title, use of H1 tags, proper positioning of keywords, links to relevant sites (Both incoming and outgoing) help to get you better position. Keyword in domain name/url are also helpful.
As Stephanie pointed out in the video, tags and links are the other two parts.
Title tags and H1 tags are important.
But how many business people know what they are, let alone how to write good ones?
So seo copywriting can be a very helpful service for a small/medium business owner who doesn't have an in-house IT department or a trained writer on staff.
I have to agree with Sally, content is just one part; but its not just that it has to be original and unique; but, also informative. Visitors want to be informed. They want to come to your site and leave with that feeling. Someone that I highly suggest for website owners and online marketing tactics is James Brausch. I am not one to brag especially about other people; but, for people like you and me that want to learn and grow, he offers so many tips and advice on his blog. I can't help but mention.
