January 02, 2008

SEO and Marketing Basics Are Top of Mind for 2008

Two thirds focus on basics and almost half plan to do SEO

Senior marketers are facing an increasingly complex world with new technologies and new market segments rising to the fore."

–	Chandra Chaterji MENG Board of Directors

A survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows key areas for 2008 are:

Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
"Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.


	Marketing Execs Say Basics Are Most Important in 2008
	This is the first of a series of studies by MENG which will make a major contribution to the growing effectiveness of marketing.
	http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73441

Topic Tags: marketing, MENG, seo

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