Some companies have been blind-sided by the internet - they didn?t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.
Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread the story.
One of the examples is about a video of rats running around a Taco Bell in NYC that was posted to YouTube. Soon after, duplicates and versions started multiplying, and to date these videos have been viewed around 1.2 million times. As a result, Yum Brands’ stock sank, customers started doubting Taco Bell’s cleanliness, and other franchisees were harmed from the bad PR.
There are many other examples in his post.
If you’d like to avoid appearing on such a list, the Social Media Bootcamp would be a good investment.
