They prefer to access the Web rather than read the newspaper
The highly desirable C-Level executive audience will continue to increase its use of the Internet as a primary source of business information, while newspaper consumption for business purposes will continue to decline
–
Jim Spanfeller
CEO and President of Forbes.com,
The Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, has decreased 36% since 2004, reports The Center for Media Research.
The study was done by Forbes and Gartner and finds
Senior Execs are using the web to research competiors and industry trends daily
They're more likely to access the web than read a newspaper before going to work
The majority of their media consumption in on the web
They think that the web contains the most informative advertsiing
Well that dispels any idea that C-suite execs are still in the last century, technologically. Yes there may still be those few dinosaurs whose secretaries print out their emails.. But by and large they're Net savvy and more of them are turning to the web for information each year.
If you want your information seen by the C-suite, you need a smart online PR strategy. And if you've despaired of ever getting ink in the Wall St Jouranl, tihs study shoud bring a broad smile to your face. You can reach that audience directly with your news - if you place it correctly into online news sites and news search engines.
