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Excerpt from: Internet Marketing Strategy

August 25, 2008

New Social Media Tools At the Democratic Convention

RSS feeds and live video in widgets make data available immediately

The influence and impact of new media in recent years is undeniable, but many folks miss out on the conversation aspect of social media. It takes a single click for any publisher, traditional or new, to bring the historic conversation to one's own web site visitors.

–	Jeff Nolan NewsGator's Media and Consumer division.

In 2004 bloggers became a force at the national conventions. This year we've moved to the next level in terms of technology. Content syndication widgets are consolidating blog posts and mobile phone video streams, making it possible for bloggers and attendees to live-stream unfiltered convention action.

NewsGator and Qik are aggregating blog posts in RSS Feeds and live video from cell phones. The widgets make it easy to syndicate the content.

Article on MarketWatch