Web shoppers find quality trumps price when making decisions online, according to a new Millard Group Online Survey. And how does a website raise the perception of value? With their content. One of the purposes for a good web content strategy is to raise the trust and value perceptions of the user. Really understanding who your users are, what they were searching for and why they came to your site can help you to tweak your content to offer them better value adn so raise your conversion rate. One tool that can help you do this is a web metrics system that can give you the data you need. You need to know stats like how many visitors, where did they come from, what did they search on and where did they go on your site? Which of them took the action you'd like them to take? Comparing visitors who come off one term to another - or from one search engine to another - can tell you volumes. A well planned web content strategy can raise the perception of your company, your brand and your value proposition. That raises your conversion rate And of course that increases the revenue - whether it is from direct e-commerce or lead generation. | 
