"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"
And since most marketing or PR execs are not tech savvy and they don't write HTML, a content management system is a good place to start
DVCO Technology has a killer system - with all sorts of add-ons that make controlling a web content strategy a piece of cake for marketing execs.
Watch this space for new tools for marketers from this savvy group.
