Every business today needs to have an Internet Marketing Strategy. The Net is fast becoming the most influential channel and medium we have. Your website is your face to the world and the place people come when they want to find out about who you are and what you offer. So being found is step one. Search engines are now the number traffic driver so you need to learn how to make your website search engine friendly. Realize that web designers and search optimization are at opposite ends of the spectrum. Designers want to use every new, cool tech tool they can. But 99% of those tools make your site invisible to the search engines. Once the site can be found, make sure it sells your product or service. Everything within your website should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
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