When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging. Her report states that blogs are indeed important and here to stay. Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. I am currently using a beta version of PRWatch, the PR Intelligence tool from MyST Technology. PR Watch is the perfect tool to monitor blogs (among many other information sources). You can apply graphical analysis to blog content (via Technorati) to determine sensitivity and resonance of your keywords in other blogs. And their Net Intelligence product uses RSS feeds from competitor’s blogs to look for many nuggets of competitive intelligence. | 
