Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.
She will be presenting several of my case studies on using optimized press releases directed to the news engines - and how they produced very qualified leads.
Power PR, an agency that deals with industrial companies, 3x'd their qualified leads when they put out an optimized press releae.
The release has now migrated into the general section of Google and Yahoo. It is still steadily delivering qualified prospects calling each week.
