The advent of news engines has changed the way we access our news - and so it has changed the way companies put our their news. Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the number one choice for news in the 18 - 54 year old age group, it makes good business sense to ensure that your news releases appear in the News Engines. Speaking at WebMaster World last week Greg Jarboe, President and co-founder of SEO-PR revealed a blockbuster secret back door to top search engine ranking - and showed a case study of how one optimized press release positively affected a small company's website launch. The Marketing Sherpa Business to Business Lead Generation Summit also presented a session on the use of optimized press releases as a strategy for lead generation with case studies of how an optimized press release can increase qualified leads by 300%. People who are actively searching for a product or service are usually at the tail end of the buying cycle - they are hot, qualified leads. And since a properly optimized press release gets such excellent and instant search results - results you could never achieve with your website in such a short time - optimizing your press releases is tipped as one of the hot trends in marketing and PR in 2005. | 
