Excerpt from:  Internet Marketing Strategy
.
January 10, 2005

Companies using blogs as a marketing strategy

It's all about communicating with your customers

The St. Paul/Minnesota Business jJournal reports that  corporate blogs are being used to initiate a conversation with potential clients and customers.

Communications industry experts say blogging's fast-growing popularity and user demographics can be beneficial to corporate America, and it's time for more companies to jump on the blog-wagon.

Someone's  been reading Cluetrain

by Sally Falkow
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