Writing good content based on keywords gets good search results
'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility.
All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' P J Fusco, SEM manager for an international health and beauty dot-com corporation
Keyword research makes it easy to focus your content on the search requirements
