The Ponmeon Institute's new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers
64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them.
82% of consumers want to be notified by an online merchant about incentives (i.e. discount or free offer)
92% asked to be notified if a product or promotion would be of great value to them based on past purchasing habits.
