Internet Marketing Strategy Changes

A review of 12 months of email marketing articles reveals that legislation, spam and deliverability of messages were top of mind in 2004.

But this looks likely to change this year, with marketers refocusing their attention on strategies  such as blogs and RSS feeds , says Email Marketing Reports.

Mark Brownlow, who writes their blog, notes that as the spam wars tilt slowly in favor of the good guys, marketers are turning their attention back to practical marketing strategies and tactics. 

RSS as a message delivery vehicle is gaining ground.

Marketers in search of how to implement blogs and RSS would do well to read Unleash the power of RSS - a guide for marketers.

It is not for the brand newbie to internet marketing strategy. If you need a basic primer, read this first.