He was a co-founder of Red Herring in 1992 and he recently founded a new media company called Rojo based on what he sees as a shift in the way we consume content.
Rojo is a free web-based service that lets you connect with your friends and colleagues to help discover what you should be reading.
Here's what I would do with it:
Create some feeds of useful content on my site with PRESSfeed. Here is a good example I saw at FXStreet.com.
Then I'd add Rojo to the "how to use RSS" info on the page, so my users would share this content with others.
