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Excerpt from:  Website Content Strategy
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June 17, 2005

New Online PR technologies in the Mainstream Media

Wikis in the LA Times

Where will the mainstream media go next?

The LA times is experimenting with a wiki on their editorial page.

They were one of the first papers to announce their own RSS newsreader and offer news in feeds.

PR people have to get up to speed on these tools

From:  Dan Gillmor

Topic Tags:  ,
by Sally Falkow
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