Sharon Housely at FeedForAll predicts that the biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.
This is exactly the place RSS feeds should be getting traction.
Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue.
The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.
Bill French of Myst Technology Partners said that it's not complicated to create a feed. The trick is to create that one feed your audience can't live without.
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a strong, if not preferred, content delivery vehicle.
