101323 Resource 81701 49412 49412 1125327047341 1125327047341 Controlled Behaviors of the blogosphere

Blogs and PR - some must read info on who is reading blogs and why they do it

<p>If you're still not sure whether&nbsp;blogs should be a part of your PR strategy -&nbsp;should&nbsp;you advise your top management on the value of blogging,&nbsp;put bloggers on your media relations&nbsp;list,&nbsp;the need to monitor blogs for mentions&nbsp;of your company, execs or products, spend a couple of hours digging into&nbsp;<a href="http://www.comscore.com/blogreport/comScoreBlogReport.pdf">comScore's recent report on blog audiences and behavior.</a></p><p>Because many&nbsp;web users visit blogs without knowing they are blogs, surveys won't give you the true&nbsp;blog use. comScore&nbsp; used&nbsp;their permission-based research panel that measures the online activity of more that 2 million global participants to get a more accurate score.&nbsp; They&nbsp; examined the behavior of&nbsp;consumers who visited the 400 top weblogs and hosting services durng the first three monhths of 2005 and found that</p><ul><li>50 million Internet users visited blogs</li><li>That's almost 30% of all Internet users and 1 in 6 of the total US population</li><li>Of the 400 top blogs observed, political blogs were the most popular</li><li>Next come lifestyle blogs, tech blogs and blogs authored by women (Go <a title="blog her" href="http://www.blogher.org/">Blog Her!)</a></li><li>Blog readers are more likely to be younger,&nbsp;live in a wealthier household and have a&nbsp;broadband&nbsp;connection</li><li>They visit more web pages and are more likely to shop online</li></ul><p>While we may all be aware&nbsp;that blog readership is growing every day, we may not have realized the extent of the jump -&nbsp; 45% from Q1 2004 to Q1 2005.</p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p><em>While it's difficult to define where the threshold lies for 'mainstream media'&nbsp; one could argue that with approximately 30% of the US Internet audience visiting&nbsp;blogs, this medium is fast approaching that status.</em></p></blockquote><p>The top four blog hosts now boast more visitors than any mainstream media site. Blogspot.com&nbsp; reachers more visitors than the NYTimes.com and WashingtonPost.com - clear evidence says this report that consumer generated media can draw an audience on a par with&nbsp;traditional online publishers.</p><p>If you have not yet reserved your seat at the Bulldog Reporter <a title="revolution in PR technology: blogs RSS" href="http://www.bulldogreporter.com/blogtraining/">Revolution in PR Technology: How Blogs, RSS, Wikis and Podcasting Are Transforming Corporate Communications</a> NYC on September 9 or San Francisco on September 16, get over there right now.</p><p>This is stuff you need to know.</p><p>&nbsp;</p><p><font face="Helvetica" size="3"></font></p><p align="left" /> 9 application/xml false blogs online PR podcasting PR PR technology RSS Your chance to meet, learn with and question some of the world?s leading experts?all in one place http://www.bulldogreporter.com/blogtraining/experts.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 71.128.7.120 71.128.7.120 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web