101725 Resource 81701 49412 1 1125757505698 1127663182736 Controlled Internet Marketing : which path to take?

TechBiz Connection making inroads into emarketing

<p><a title="internet marketing strategy event" href="http://www.techbizconnection.org/events.html" target="_blank">TechBiz Connection</a> put together a great panel on Wednesday evening in Orange County titled <em><strong>eMarketing - which path to take? </strong></em></p><p>The two hour session covered all aspects and possibilties.&nbsp; Most speakers were focused on&nbsp; online advertising in some way.&nbsp; I was the lone panelist talking about <a title="optimized press releases" href="http://www.expansionplus.com/impr/press_releases.html">online press releases</a>, blogs and <a title="RSS feeds for PR" href="http://www.expansionplus.com/impr/rss_feeds.html">RSS feeds</a>.&nbsp; Judging by the&nbsp;audience response&nbsp;the event was a real success.</p><p>2004 may have been labeled The Year of the Blog, but this summer has seen a proliferation of <a href="http://www.expansionplus.com/impr/busi_blogging.html">corporate blog</a> and <a href="http://www.expansionplus.com/impr/index.html">internet marketing</a> events.&nbsp; And according to keyword research tools, searches on blog and related phrases have spiked&nbsp;sharply since April.</p><p>Perhaps blogging is finally crossing that 'too new and scary' barrier and is becoming a&nbsp;serious contender for inclusion in a marketing plan.</p><p>One of the speakers&nbsp;brought to light the fact that in the last year marketing dollars have been funneled into online branding efforts.&nbsp; This is the place a blog shines best.&nbsp; It's is a long term brand builder - not an immediate gratification lead generator.&nbsp; </p><p>Blogs are good for</p><ul><li>building relationships and community</li><li>getting into the conversation</li><li>Putting a human face on the company, making it more real to your public</li><li>building thought leadership</li><li>increasing your online visibility and search presence</li></ul><p>All of this will increase your brand awareness and value and&nbsp; drive traffic to your website.&nbsp; If that website is built to convert the traffic ,it will&nbsp; bring you leads.&nbsp; </p><p>But it is a two-step process.</p> 9 application/xml false blogs corporate blog internet marketing online PR RSS feed Recent facts adn figures about the exploson of internet marketing http://www.imediaconnection.com/content/6817.asp Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Maxthon; .NET CLR 1.0.3705; .NET CLR 1.1.4322) 68.40.247.55 68.40.247.55 $Admin false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web