106375 Resource 81698 49412 49412 1130856386087 1130856788197 Controlled Web 2.0 Marketing

What can happen when you open your arms to the public

The <a title="Web 2.0 marketing" href="http://www.clickz.com/experts/ad/lead_edge/article.php/3559851" target="_blank">Click Z article about Web 2.0</a> has 2 gems in it:"When you invite the whole world to your party, inevitably someone pees in the beer." Xeni Jardin on "Wired News," Using editorial to promote products can be <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=35186&Nid=16023&p=280433" target="_new">pretty effective</a> if done correctly. Custom pubs are a great idea.  Another way to use editorial content is to get it into the news engines and new sites.  But it has to be good news content - not thinly disguised sales content.The growth of online news search has given marketers a huge opportunity - but unless your content is <a title="optimized press releases" href="http://www.expansionplus.com/impr/press_releases.html" target="_blank">well written newsworthy editorial of value</a>, it won't do you any good. 10 application/xml false news engines news search web 2.0 marketing Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 69.230.174.149 69.230.174.149 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web