107729 Resource 81701 49412 49412 1131812220115 1131812604909 Controlled Internet marketing neck and neck with print

Word of mouse trumps word of mouth

According to a survey published in the September 1, <a href="http://www.elecdesign.com/Issues/Index.cfm?AD=1&IssueID=117">2005 issue of "Electronic Design" magazine,</a> you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the respondents named their top three sources as<ul><li><div class="MsoNormal" style="MARGIN: 0in 0in 0pt">print magazines (54%)</div></li><li><a title="google page one results" href="http://www.clickz.com/stats/sectors/search_tools/article.php/3469361">Web searches (23%, Google primarily)</a></li><li class="MsoNormal" style="MARGIN: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in">E-mail newsletters (19%, which includes RSS feeds) </li></ul>This covers 96% of the bases, relegating trade shows (2%) and word of mouth (2%) to the sidelinesWho’d have thought the holy grail of marketing could ever become a non starter?Now it’s word of mouse you want. Online product reviews and peer to peer recommendations are one of the most effective ways to influence purchasing behavior.So if you are a BtoB marketer don’t discount print trade mags just yet.  But make sure you have a solid <a href="http://www.expansionplus.com/impr/index.html">Internet marketing strategy</a> with all the necessary elements in place to get you to the top of those web searches on Google – you have to show up on page one when a buyer is searching. <a href="http://www.expansionplus.com/impr/web_optimization.html">Optimize the content on your website,</a> get your message out into the news engines with <a href="http://www.expansionplus.com/impr/optimized_online_press_releases.html">optimized press releases</a> (tipped as one of the top three online strategies for 2006 by <a title="top three trends internet marketing strategy" href="http://www.marketingsherpa.com/exs/SMBGExecSumm.pdf">Marketing Sherpa</a>) and create a compelling online newsletter.  Enable all this content with an <a title="RSS feed marketing" href="http://www.press-feed.com/" target="_blank">RSS (Really Simple Syndication) web feed </a>so you get wider distribution and a bigger audience seeing your message.And there is your 96% campaign. 10 application/xml false internet marketing strategy marketing optimized press releases PR RSS feeds website optimization Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 69.230.174.149 69.230.174.149 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web