Online Branding Is Back

108019 Resource 81701 49412 49412 1132151279296 1132186925207 Controlled Online branding is the number one goal

Online ads pursue brand awareness

In a recent survey respondents from leading agencies worldwide detailed market trends, challenges and opportunities, <a title="online branding" href="http://www.crm2day.com/news/crm/116405.php" target="_blank">illustrating a significant shift in the goals and measurement of online ads. </a>It's all about brand building online, not click thrus,they say.Key findings of the survey include: <ul><li>Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” goal. </li><li>Interaction rate is the most important measurement of rich media performance. 53 percent of participants indicated that the best way to judge an ad is to measure the percent of users that interact with the unit. </li><li>Video is gaining ground. 79 percent of those surveyed have included video when creating rich media ads, which PointRoll’s metrics demonstrate boosts time-on-brand +16% versus the overall PointRoll average. 53 percent of participants think video should be 15 seconds or less, and many noted an increase in video created specifically for online use. </li></ul>Nice to see the ad folk choosing online branding as the number one goal of an ad.It has always been one of the top reasons for an integrated <a title="internet marketing strategy" href="http://www.expansionplus.com" target="_blank">Internet marketing strategy.  </a> 9 application/xml false internet marketing strategy online ads online branding Online Branding Is Back Experts to predict a rebirth in brand advertising online http://www.businessweek.com/technology/content/aug2004/tc20040820_2029_tc024.htm Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 64.30.211.29 64.30.211.29 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web